Da Beer

Any season, any reason beer.
In partnership with:
Scope:
Product Descriptions
Brand Language Systems
Voice:
Bold | Irreverent | Humerous | Conversational

Da Beer is *da* beer for the people of Chicago. Cocky and bold with a nod towards all things chi-town sports, Da Beer is a Chicagoans’ go-to brew for every tailgate and watch party. I wrote product descriptions for their novelty tees that capture the rowdy spirit of the brand and the nostalgia of Chicago sports.

Testimonial:
Samples:

DA CLASSIC TEE

“Simple, bold, and not too fussy—just like Da Beer. Featuring Chicago’s own Cooper Black lettering, this comfy tee brings a little bit of old school tradition to today’s tailgate.”

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DA CHAMP TEE

“As a true Chicagoan knows, all weather is fair game. This shirt is the perfect all-purpose tee for the sports fan who won’t pack it up when the weather gets rough.”

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DA ZAMBONI RIDE TEE

“You don’t need an excuse—or all your teeth—to enjoy Da Beer. Celebrate the smooth, crispy goodness of your favorite Chicago beverage with this cozy tri-blend tee.”